The basis for building great products is to have extensive knowledge about the users. I have experience in gathering these valuable insights through user research and user testing.
When creating value for the customers, the company interests should not be forgotten. It is important to be aware of the impact of design decisions on business. I know how to create business value with new digital technologies.
For great products, you need a lot of ideas. When creating concepts, I like to start testing ideas quickly with a pen and a paper and proceed to higher fidelity prototypes after the fundamental elements have been defined. I have vision and an eye for detail.
Good communication and collaboration between all stakeholders and team members is the key to success. I take everyone into account and spark discussion. My strength is in design, but I do not hesitate to participate in development.
We evaluated the usability of the mobile app of a large Finnish private healthcare service provider. The usability evaluation included heuristic analysis, cognitive walkthrough, and usability testing done with real patients. We also wrote a report based on the problems we found. The company was really happy and positively surprised by the quality of our work and began implementing changes to the app based on our suggestions.
We evaluated the iOS version of the healthcare app using Jakob Nielsen’s 10 usability heuristics. The focus was on parents with sick children and scenarios common to them. Each evaluator went individually through the screens relevant for the test scenarios applying the heuristics to find usability problems. Afterwards, we gathered the results and discussed about the problems found.
Our team went together through the scenarios that involved tasks such as remote diagnosis with the iOS app. For each task, and subtask, we imagined if a novice user would be able to do the actions required for the task completion. Then we listed all the problems possibly encountered by the user.
We conducted the usability tests at the children’s clinic of the client. There, we asked parents that had come to the clinic with their children if they wanted to participate in testing of the app. One of us acted as the test instructor, one was video recording, one took notes on a laptop, and one wrote notes by hand to app screens printed on paper. We introduced the users two scenarios and tasks that they had to try to complete with the app by thinking aloud. Then we observed and took notes as the users were performing the tasks. After the test, we interviewed the users briefly about their experiences with the app.
Sprint 1 - Problems worth solving
Our first task was to find at least four interesting problems we could investigate. We began with brainstorming sessions and affinity diagrams, and came up with four research areas: moving items, in need of a vehicle, combining car with public transportation, and night-time travelling. Then we did 23 interviews in relevant locations such as bus terminals and IKEA. The problems we discovered under each area were: moving large items, parking is difficult in the centre of Helsinki, how to get a vehicle now and cheaply, and too few public transport shifts at night-time. After each sprint, a 5-minute pitch about the sprint findings was presented for the course participants, personnel, and sponsor representatives.
Sprint 2 - User groups, challenges and potential
During this sprint, we made 9 new longer open-ended in-depth interviews using a poster with several means of transportation to dig deeper into the topic. We asked the interviewees to tell about the situations where they use the different means of transportation and about their good and bad experiences with them. Then, we went through all the data from the 23 + 9 interviews and filled Value Proposition Canvases (VPC) with our findings for each customer segment identified. During the course, we used Business Model Canvases (BMC) and Javelin Board as tools to evaluate the concepts and keep track of the process.
Sprint 3 – Initial solution ideas
During this sprint, we decided to focus on the problems related to night-time travelling and getting a car when you need one as they seemed to be the ones with least solutions. We began the sprint with brainstorming session to come up with initial solution ideas. Then we picked the best ideas and created initial service concepts out of them. For the night-time travelling problem we created two solutions candidates: Taxi matchmaking service and Night-time minibus on call. For the get a car now and cheaply problem we created a solution candidate Distributed public cars.
Sprint 4 – Concept candidates
In this sprint, we needed to come up with 5-10 initial solution concept candidates based on our previous user research and even validate some of them. We created concepts such as P2P home delivery service, Night-time minibus service, “Tinder” type taxi sharing application, Neighborhood delivery/favor asking platform, Credit-based ride sharing system, Neighborhood car booking service, and Low-end car rental service. We got some validation from user research for P2P home delivery and Night-time minibus service, but the strongest support from users was for the Low-end car rental service.
Sprint 5 – Final concept
Based on the previous sprint, we decided to focus on the Low-end car rental service to develop it further and turn it into a prototype. During this sprint, we also investigated the business side of the concept and did some market research and business analysis to see if the service would be profitable. In addition, we interviewed used car dealers. At the end of the sprint, we had a concept of a service with used average cars distributed across the capital region, that you could book and open with a mobile application, drive wherever you want, and park in every district. We estimated that the service would break even with average use of 2 h/day per car with pricing of 5 €/h.
Sprint 6 – Prototyping and validation
During this sprint, we analysed our competitors, began designing the mobile application prototype, and validated the concept even further. We gave the distributed average car rental service a name JustaCar. Again, we interviewed users and showed them brochures of several current distributed car rental services with prices and a brochure of our service. The result was that they would choose JustaCar because of the cheapest price and they didn’t care if the cars were new.
In this project, we began the user-centred design process by applying user research methods to gather user requirements for possible development. Our team’s customer was a small brick-and-mortar store selling special sports equipment at Kallio, Helsinki. First, we did a contextual study at the customer’s shop observing and interviewing visitors and staff. In addition, we did an online questionnaire. Next, we analysed our field work results with various user research and qualitative data analysis methods. We also analysed the customer’s online store. Finally, we communicated the data and problems found with short presentations to the customer manager and course participants.